Routine Paris Shy Extreme
Designed to elevate a luxury fragrance with cinematic flair.
Company
Routine Paris
My role
All aspects
Software
Maya, Blender, Davinci Resolve
3D Product Animation
Ecommerce
Routine Paris asked me to create a hero video for Shy Extreme. A fragrance that mixes bold elegance with rich textures. I handled the full pipeline: art direction, modeling, lookdev, animation, and final render.
The result? A launch asset that tells the product story with style and substance.
Starting from the top.
Inspired by the luxurious design of Routine Paris, this render unveils the cap with precision and elegance.
Using advanced lighting techniques, I gradually reveal its form, piece by piece, creating an appealing contrast of shadow and light.
Shy extreme.
Luxury up close.
Striking reflections, crisp edges, and bold color contrast bring the sculpted bottle to life.
All signature details were modeled in 3D to elevate the brand’s premium feel without needing a physical prototype.